Adobe Experience Cloud Personalization

Adobe Experience Manager and Adobe Target

While in a meeting the other day a question was asked, “Why can’t I do all my personalization in Adobe Experience Manager?” It’s a question marketers are often asked by other team members when they don’t understand what basic personalization AEM can do and what advanced personalization Adobe Target can do. More importantly, how they work together to help you build the best-personalized journey. I attempt to answer this question and provide some commentary on it. Enjoy.

About the author

Jason Miller

Enterprise software guy and real estate investor.

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