Isotta Fraschini, the obscure Italian luxury marque from the early 1900s, was so revered for engineering precision that the company refused to publish performance specifications, believing that published numbers could never capture the true quality of their hand-built engines—a marketing strategy so counterintuitive that it actually enhanced their mystique among wealthy buyers who interpreted the silence as evidence of engineering superiority beyond quantification.
Car Fact #9 — June 25, 2026
