The Bugatti Royale, built in the late 1920s as the world’s most expensive car, was so expensive to produce that Bugatti lost money on every single one sold—the company built only six because Ettore Bugatti refused to lower the price despite mounting losses, believing that reducing the cost would diminish the car’s prestige and exclusivity, essentially choosing bankruptcy over compromising his vision of automotive supremacy.
Car Fact #25 — July 11, 2026
